It has been announced by Maruti Suzuki India that the new generation Dzire compact sedan has achieved the fastest sales of 3 lakh cars in the Indian automobile industry. This milestone has been achieved by the sedan within 17 months of arrival in the market.
The company says that according to a certain market research, one of the key reasons which are fuelling the sales of the vehicle is the cool design along with driving dynamics. About 75% of the customers who visit the showroom had already decided to purchase the Dzire model.
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The automaker says that more than 25% of buyers have opted for the top variants which are fully loaded with features. Also, the company commented on the growing popularity of automatic vehicles saying that around 25% of the sales is attributed to the automatic variants.
The average monthly sales of the new Dzire model is about 18,000 units, which is about 28% higher than what the older model witnessed.
The Senior Executive Director at Maruti Suzuki India, Mr R S Kalsi had expressed his gratitude to the customers, saying that the new Dzire sedan is actually one of the best sedans in the market with a smooth styling, superior comfort, spacious and plush interiors and filled with advanced safety features. This has created an excitement among the customers.
The wonderful offerings of the new design are what has led to the 28% increase in average sales figures of this model over the earlier.
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He further mentions that the new Dzire meets the aspirations of the young generation of Indian customers who expect something more out of their vehicles.
This can be seen through the fact that more than 25% of the customers have gone for the top variants, which come with lots of advanced features.
The popular Auto Gear Shift (AGS) technology is available on many of the Dzire variants – beginning with the V trim and continuing to the Z and the Z+. More than 20% of the buyers have opted for the automatic variants.
Engine Options and Mileage
There are two different engine options for the Maruti Dzire. One of them is the 1.2-litre petrol engine and the other is the 1.3-litre diesel engine. Both these variants have a manual transmission and AMT units.
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The petrol engines produce a maximum power output of 82 bhp and a peak torque of 113 Nm. The diesel engine offers 74 bhp and 190 Nm of peak torque. It has been claimed that the petrol model offers a mileage of 22 kmpl and the diesel variant offers about 28 kmpl.
The new Dzire is surprising everyone in terms of its styling, seating layout, comfort, drivability and features. All of that, coupled with the best-in-class fuel efficiency is what is driving the sales figures of the vehicle. It can be estimated that these sales figures would continue in the near future.