Mahindra-Owned Pininfarina Ties up With Karma Automotive


Mahindra-owned Pininfarina and Karma Automotive, which was previously known as Fisker Automotive, have entered into a partnership with the goal of developing new products together. It is difficult to speculate the details pertaining to this partnership, as not official information has been divulged yet by the concerned representatives, but complete plans are expected to be announced sometime in the second quarter of 2019 (April-June).

Karma Automotive

Mahindra-owned Pininfarina and Karma Automotive

Karma Automotive has entered into a partnership with Pininfarina, whose announcement was made during the Automotive News World Congress. The first set of outcome to this collaboration between these two brands is expected sometime in the second quarter of 2019. However, it is interesting to note that both the brands are keeping the product a hush-hush affair. The Italian design house, now owned by Mahindra, Pininfarina, will provide the California-based carmaker with key technologies in the field of connectivity, performance, artificial intelligence, shared mobility platforms and electrification.

Karma Automotive

The resurrected automaker now owned by a Chinese company, Wanxiang Group, has entered into this partnership which is being hailed as its latest ‘value-forward’ Mahindra-owned business strategy. The CEO of Karma, Dr. Lance Zhou, has reportedly confirmed that this collaboration is aimed at solidifying and giving a boost to Karma’s position in the unique niche market of luxury electric vehicles, starting in the U.S. followed by other international markets.

On the other hand, the CEO of Pininfarina, Silvio Pietro Angori, speaking on the partnership, stated that their agreement with Karma is a representation of another major step in Pininfarina’s growth strategy in the North American market, following the opening of its new design centre in Los Angeles.

He also expressed his happiness in supporting Karma through its expertise into the design and creation of luxury, customized vehicles, and into a premium brand lifestyle. He added that the shared passion for beauty, exclusivity, and innovation is a major motivation for both the entities, and they also emphasize on environmental sustainability. Both the CEOs are clearly very excited to show the world the first fruit of their joint effort.

The Italian design house has previously entered into a tie-up with Croatian supercar maker, Rimac, one of the leading names in electric car powertrains in the world. With Rimac, Pininfarina intends to develop their upcoming Batista hypercar. Previously called the PFO, The Battista is all set to make its foray this year with the specifications of 1900bhp and 2300Nm, 0-100kmph time of “under two seconds”, a top speed of 400kmph, and an electrical range of 450km.


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