Mahindra First Choice aims to launch 20 AutoKart Refresh Stores in FY22
Mumbai, November 25, 2021 – AutoKart Refresh, the flagship brand of Mahindra First Choice for
Quality refurbished vehicles today announced the launch of its 6th store. Located at Dankuni,
Kolkata, the newly introduced facility is spread across 30,000 sq Ft. and can hold over 200 vehicles
At a time. The company launched its first outlet in April this year, followed by five more facilities
marking its presence in Chennai, Pune, Ahmedabad, Hyderabad, and recently launched store in
Thane, last month. Till now, the initial four outlets have been selling more than 100 quality
Refurbished vehicles every month since their launch.
The store was inaugurated in presence of Members of Legislative Assembly (MLA) of West Bengal –
Shri Madan Mitra and Smt. Swati Khandekar.
On the inauguration, Mr Ashutosh Pandey, CEO & MD, Mahindra First Choice Wheels Ltd. said,
“We are ecstatic to introduce the Kolkata store as a part of our business commitment of introducing
20 outlets by FY2022. We are sure that this is a step forward in providing a hassle-free buying and
ownership experience to business vehicle buyers. AutoKart Refresh is a unique value proposition
that has come into being by a clever amalgamation of our core services like vehicle inspection,
procurement, yard solutions, refurbishment, warranty and store sales. We are the only players in
this model, and we continue to strengthen our dominance.”
Instituted as an end-to-end provider for quality refurbished vehicles, the Kolkata facility will be a
preferred destination for city based business vehicle buyers for quality refurbished cars and Light
Commercial Vehicles (LCVs).
AutoKart Refresh also provides retail and wholesale finance options for the business vehicle buyers
to purchase the vehicle with Mahindra First Choice warranty and trust. The brand also offers
collateral-free loans for the dealers through their proprietary Loan First program. Additionally,
vehicle insurance and hassle-free RTO transfer services are also provided by the company, making
it a go-to place to purchase and sell refurbished vehicles.
AutoKart Refresh enables dealers to run an asset light model as it has large yards to retain the
vehicles until the dealers and brokers find the right buyers for their vehicles.
Mahindra First Choice, the industry leader in the used car segment with 1100+ retail stores in 350+
cities has sold over 2 million cars in the country.